I recently spent a long weekend with Mum and Dad aboard Formanda visiting some of our family boating haunts and then getting up close and personal with the Fastnet Race starters. Here is a really good account of our adventures, written by Mum
I have to say that it has always felt that something was missing. And then I realised what it was.
In all of the time we have been busy rebuilding Formanda, our Beecham Searider 45, the ensign was tucked away in one of a myriad number of boxes and the staff socket was removed from the rail. Well, all of that is in the past now.
What a difference a good customer experience can make.
I’ve often said you can eat an average meal at a restaurant accompanied by well-judged attention from the staff and it will far outweigh Michelin-standard fare accompanied by care-less or haughty delivery. It’s also a well-known fact that faulty goods put right by service above expectation will engender greater customer loyalty than a product that works right out of the box.
So what prompts this blog?
Well we’ve been buying rather too much kit for our boat over the past few months and the experiences have often been polarised between extremely good and disappointingly poor.