What a difference a good customer experience can make.
I’ve often said you can eat an average meal at a restaurant accompanied by well-judged attention from the staff and it will far outweigh Michelin-standard fare accompanied by care-less or haughty delivery. It’s also a well-known fact that faulty goods put right by service above expectation will engender greater customer loyalty than a product that works right out of the box.
So what prompts this blog?
Well we’ve been buying rather too much kit for our boat over the past few months and the experiences have often been polarised between extremely good and disappointingly poor.